The mima brand was first presented to the public during the 2009 Kind & Jugend trade show in Cologne. Here the team were in for a big surprise as one of their prams, kobi, won the Innovation Award.

Even though the mima brand is a newcomer to the childcare market, Dutch founder and designer Davy Kho has had plenty of experience in design. Starting out 16 years ago in Milan, the design capital of the world, Kho continued his career and research in San Francisco, Amsterdam and Paris before settling down in Spain. The versatile designer has created various products for well-known brands, from coffee machines to public telephones, from airplane interiors to childcare products.

Frequent travelling, knowledge of the market and the experience of bringing up their children made Davy and Yolanda notice a gap in the market. They decided to form a list of new infant product ideas; ideas that they thought would be able to help make the lives of future parents that little bit easier.

Two of the first ideas on that list were to become the kobi and xari pushchairs.

A new infant product brand had been born: mima. As well as unbeatable design, the brand represents innovation and practicality and furthermore incorporates a “patented feature”- the compact carrycot located within the seat pod of the pram.

Thanks to a thorough study into the needs of families, mima applies practical and innovative aesthetics to previously existing products. The brand targets cosmopolitan parents who appreciate design and comfort as well as those who, above all, enjoy a stylish lifestyle.

After months of arduous work, mima products arrived in European stores in September 2010.

The next idea on the list of mima is currently being developed…